Hard Rock Hollywood To Host Charity Poker Event Honoring Fallen Tribal Member

Written By Adam Hensley on April 5, 2024 - Last Updated on April 8, 2024
A picture of Larry Frank from a previous charity poker event at the Seminole Hard Rock Hollywood.

The Seminole Hard Rock Casino in Hollywood, Charity Series of Poker and Make-A-Wish Southern Florida have teamed up to host a memorial event.

The three organizations will come together to host the Larry Frank Memorial Event Benefitting Make-A-Wish Southern Florida later this month. It will take place on April 18 inside the Seminole Hard Rock Poker Showroom.

All proceeds from this special event will go to Make-A-Wish Southern Florida, which helps children diagnosed with critical illnesses.

Winner of Texas Hold ’em tournament collects $5,000 and seat at championship

Three of the six casinos owned by the Seminole Tribe of Florida feature poker rooms. Florida online poker remains illegal, so poker tables across the state are very popular.

The poker event on April 18 is a Texas Hold ’em tournament. The buy-in is $3,000.

The first-place winner will collect $5,000 in cash and a seat in the $3,500 WTP Poker Showdown Championship, which takes place just a day later on April 19.

A silent auction will also be in the Seminole Hard Rock Hotel & Casino ballroom. The silent auction and cocktail hour will start at 5:30 p.m. and conclude at 7.

WPT Executive Tour Director Matt Savage, poker vlogger and WPT ambassador Brad Owen, WPT host and commentator Vince Van Patten and radio talk show host Andy Slater are slated to attend and participate.

Larry Frank spearheaded efforts to bring WSOP Circuit to Hard Rock

Larry Frank was a longtime member of the Seminole Tribe of Florida. He was a member of the organization for more than 25 years before he died of cancer in 2021.

In his life, Frank held a few different roles within the tribe. Specifically, Frank worked as the general manager of poker operations and Seminole Classic Casino general manager.

In 2021, Frank helped secure the first-ever partnership with the World Series of Poker Circuit.

At the time, Frank called the premier poker series a “natural fit” for the tribe’s casinos.

“As we continue to grow our poker brand throughout the state of Florida and globally, the partnership with WSOP proves a natural fit for Seminole gaming, further establishing our position as a premier destination for top poker play.”

Make-A-Wish Southern Florida grants life-changing wishes

The Make-A-Wish Southern Florida organization has granted more than 14,000 wishes to children in southern Florida since 1983.

The company views these wishes as vital for families and their children during difficult times.

Wishes include being something, meeting someone, going somewhere, receiving something, or even giving something themselves on behalf of the company. You name it, Make-A-Wish can make it happen.

According to a release, Make-A-Wish Southern Florida covers 22 counties and four southeast and southwest Florida regions, the Suncoast and Tampa Bay. The US Virgin Islands are also within its territory.

Hard Rock in Hollywood shines as a destination casino and hotel

The Seminole Tribe of Florida spared no expenses with its operation in Hollywood, and its 2019 expansion cost $1.5 billion.

There’s no shortage of places for customers to stay, as the property boasts three hotel towers totaling 1,271 guest rooms. It also features the only Hard Rock Guitar Hotel.

The gaming space contains more than 2,500 slot machines, more than 200 table games and a 45-table poker room. Late last year, the casino added live craps, roulette and retail sports betting. There are now 10 craps tables, 20 roulette tables, and the sports betting area features both electronic kiosks and counters with live sports betting agents.

There’s something for everyone at the Hollywood location, even if gambling isn’t your thing. The property has a 42,000-square-foot Rock Spa & Salon, an 18-acre water park and private cabanas. Customers can also pick from more than 20 different food and drink outlets at Hard Rock Casino & Hotel Hollywood, in addition to a 26,000-square-foot retail space.

Photo by Seminole Hard Rock Hollywood / Allen Rash
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Adam Hensley

Adam Hensley is a journalist from Des Moines, Iowa, with experience covering online sports betting and gambling across Catena Media. His byline has appeared in the Associated Press, Sports Illustrated and sites within the USA Today Network. Hensley graduated from the University of Iowa in 2019 and spent his college career working for the Daily Iowan’s sports department, both as an editor and reporter.

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