The Jacksonville Jaguars have signed a deal to make ThriveFantasy the franchise’s exclusive daily fantasy sports (DFS) and esports partner.
“These are the types of partnerships that are the most fun to be a part of,” ThriveFantasy Founder and CEO Adam Weinstein, said in a statement. “The Jaguars are at the forefront of innovation and are giving us the ability to be very creative in the ways we help engage their fanbase.”
ThriveFantasy will create custom Jaguars-only DFS player prop contests that will include over-unders on Jags players, a ThriveFantasy promo video noted.
Jaguars-only weekly promos kick off with free tickets in Week 1
ThriveFantasy will offer a variety of promos leading up to the 2021 NFL season:
- Match deposits up to $100
- Jaguars-only contests throughout the season
- A $5 free deposit on sign-up with promo code “JAGUARS”
However, the most lucrative first-week contest (Jags vs. Houston Texans) will offer a first-place prize of $100 and four field-level tickets. The tickets and cash prize are valued at more than $600, according to field-level ticket prices on Ticketmaster. The current line for the Jags Week 1 matchup versus the Texans has the Jags as a favorite by 2.5 to 3 points.
“We’re excited to welcome ThriveFantasy into the family of Jaguars partners, especially as fantasy sports continues to grow in popularity,” Jaguars Vice President of Corporate Partnerships Mike DiMartino said in a statement. “Thrive will give our fans yet another exciting opportunity to interact with their favorite team and, in this case, win prizes!”
ThriveFantasy joins several other Florida daily fantasy sports operators
The Florida DFS scene is getting more crowded by the minute. Professional sports teams have struck up a number of partnerships with DFS and prop-bet operators:
- MonkeyKnifeFight: Miami Dolphins, Miami Marlins, Tampa Bay Buccaneers
- FanDuel: Jaguars, Buccaneers
Sports betting is illegal in Florida. However, that may change this October. That’s when a compact between the Seminole Tribe of Florida and the state could go into effect, introducing sports betting.
If for some reason that compact fails to go into effect in October, FanDuel and DraftKings have a plan. The duo has partnered to back a sports betting initiative that could become law by January 2023.
Jags playoff odds improve dramatically with Lawrence pick, new coach
ThriveFantasy’s arrival in the Jacksonville market will surely be met by plenty of demand. The Jags’ selection of Trevor Lawrence and its hiring of Urban Meyer catapulted a typically irrelevant team into the spotlight. With that spotlight has come a renewal of excitement about the Jags in Jacksonville and beyond.
Vegas has the Jags as a favorite against the Texans in Week 1, and has the team’s wins over-under at 6.5.
The team’s odds of making the playoffs are +350, according to the latest MGM lines. That number is far lower than the Jags’ playoff odds in the spring of 2020: +800.
