Last February, it was announced that Hard Rock International, the corporate entity of the Seminole Tribe, was named a founding partner of the Formula 1 Crypto.com Miami Grand Prix.
The race will take place on Sunday, May 8 at the Miami International Autodrome. The autodrome is a temporary racetrack built around Hard Rock Stadium, home of the NFL’s Miami Dolphins.
As part of their role, the tribe was responsible for onsite entertainment. Thus, the Seminoles are sponsoring the Hard Rock Beach Club that will be visible around turns 11, 12 and 13. Additionally, the tribe will host the official kick-off party at the Seminole Hard Rock Hollywood.
Sports betting is currently illegal in the state. Florida sports gambling briefly went live in 2021, but a federal judge vacated a compact that authorized the Seminoles to offer it. This means Floridians won’t be able to bet on the race.
More on Post Malone’s appearance
As part of the weekend’s festivities, Post Malone will perform at Hard Rock Live on Friday, May 6 at 8 pm. Hard Rock Live is one of the main concert venues at the Seminole Hard Rock Hollywood location.
Malone will also make an appearance at the Hard Rock Beach Club on race day. However, given how loud those engines are on F1 race cars, he won’t be performing during the race.
The beach club is a 24,000-square-foot beach area with resort-style pools and two levels of luxury cabanas. At the start of the week, Formula 1 released a video that showed a rendering of the track that includes the beach club.
— F1 Miami Grand Prix (@f1miami) April 4, 2022
In the press release making the announcement, the Seminoles said that Malone is one of several A-list entertainers who will perform that weekend.
The day before Post Malone’s show will be the official race kick-off party on May 5. Last month, the Seminoles announced that Colombian music star Maluma will headline the party with an “intimate concert” at Hard Rock Live.
Formula 1 making waves in the U.S.
Next month’s race will be the first of two F1 stops in the U.S. and the first time that it heads to the Sunshine State. The second will come in October when the series heads to Texas for the Aramco United States Grand Prix in Austin.
Typically, F1 is much popular in European markets, where the majority of their races take place. On the other hand, NASCAR is the most popular race series among American fans.
But that seems to be changing, as Formula 1 is making significant inroads into the American market.
The partnership between the Seminole Tribe and F1 was announced as a multi-year deal. Therefore, the series will likely return to Miami for the next several years, regardless of this year’s turnout.
This is on top of a return to Texas and an announcement that they will be hosting a night race in Las Vegas next year.
— Formula 1 (@F1) March 31, 2022