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PrizePicks has launched PrizePicks Packs, a new digital trading card product that expands the company beyond fantasy sports and further into randomized collectibles.
The product lets users buy digital packs containing one real physical trading card held in storage by PrizePicks. After opening a pack digitally, a user can choose to keep the revealed card and have it shipped or sell it back through the app. PrizePicks said buyers can view estimated odds, value ranges and pull rates before making a purchase.
How PrizePicks Packs works
According to the company, each pack contains one real card, with pack prices ranging from $1 to $2,500. The cards remain in storage until a user decides whether to ship the card or sell it back after the reveal.
That structure puts PrizePicks into a growing digital card-ripping category built around randomized outcomes and instant post-reveal decisions. The source report notes that Underdog launched digital rips last month, while Fanatics and other collectibles platforms have also leaned into randomized card products.
What to watch from the rollout
PrizePicks said Packs will eventually be available in all 50 states, though no rollout timeline or state-by-state launch order was provided in the source report.
For players, the most important verified details so far are the mechanics and limits already disclosed: one card per pack, pre-purchase visibility into estimated odds and value ranges, and the option to either take delivery or sell the card back in-app. Open questions remain around which specific cards and brands will be included, how shipping and storage will work in practice, and whether the product will face additional scrutiny as digital card-ripping products gain attention.
The launch also continues a broader stretch of expansion for PrizePicks. Over the past year, the company has moved into event contracts and other sports-based offerings, and it has also expanded into Puerto Rico and Maine while returning to New York with peer-to-peer fantasy contests.
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Source: As reported by gamingamerica.com.
