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DraftKings is running targeted marketing for its Predictions product in Florida, a notable move in a state where mobile sports betting is currently available only through Hard Rock Bet under the Seminole Tribe’s compact.
According to the source report, DraftKings also launched similar campaigns in California, Georgia and Texas. The promotions include NFL-themed marketing and a broader push around DraftKings Predictions, which the company describes as operating under federal commodities rules rather than state gaming law.
Why Florida stands out
Florida is different from the other states named in the campaign because mobile wagering is already live there, but only through Hard Rock Bet. The source says that exclusivity runs under the Seminole compact through 2051.
That makes DraftKings’ Florida marketing notable even without any new state sports betting legislation. The product is being presented as a federally regulated offering tied to the Commodity Futures Trading Commission, with materials describing DraftKings Predictions as a Futures Commission Merchant and National Futures Association member.
The source says the product offers contracts tied to sports, politics, financial markets and entertainment under the Commodity Exchange Act.
The bigger legal dispute around prediction markets
The campaign arrives while prediction markets face mounting legal pressure. The American Gaming Association argues that sports-related event contracts amount to illegal sports betting outside state and tribal systems, and the source says a coalition of 40 states has raised the same objection.
Court rulings are also split. The source cites a Ninth Circuit ruling that upheld a ban on Kalshi sports trades in Nevada, while a Third Circuit decision favored Kalshi. That conflict could set up eventual Supreme Court review.
Sports contracts appear to be the key battleground. A congressional report cited by the source said sports made up about 87% of Kalshi’s $39.7 billion in traded volume over the previous year as of February 2026.
What Florida players should watch
For Florida users, the immediate question is not whether state sports betting law has changed. It has not. The issue is whether federally regulated prediction-market products can keep expanding in states where traditional sports betting is restricted, monopolized or unavailable.
Two important unknowns remain: whether DraftKings Predictions is fully available to consumers in all four targeted states, and how state regulators or tribal stakeholders may respond. As this legal fight develops, Florida players should watch for any court action, federal regulatory developments, or state responses that clarify where prediction markets fit alongside Hard Rock Bet’s exclusive position.
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Source: As reported by sccgmanagement.com.
