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Hard Rock Bet has become the presenting sponsor of “Wingmen with Matthew & Brady Tkachuk,” the hockey podcast hosted by brothers Matthew and Brady Tkachuk and produced by Wave Sports & Entertainment.
The deal extends Hard Rock Bet’s sports marketing presence in South Florida and adds another link to the Florida Panthers ecosystem. Hard Rock Bet already has an existing partnership with the Panthers, and both Hard Rock Digital and the Tkachuk brothers are based in South Florida.
Branding will run across the show and its new Fort Lauderdale studio
According to the announcement, Hard Rock Bet branding will appear in the show’s key art, through on-air mentions, in social media promotion, and on-site as production moves to a dedicated studio at the Baptist Health Iceplex in Fort Lauderdale.
The podcast releases new episodes weekly on YouTube and major podcast platforms.
Lauren Varnas, vice president of brand marketing at Hard Rock Digital, said the agreement gives the company a way to connect with both local fans and a broader hockey audience. She said South Florida is home to Hard Rock Digital and now also home to Matthew and Brady Tkachuk, adding that “Wingmen” offers access to a national, hockey-focused audience through a popular sports media platform.
What the partnership means for Florida sports betting watchers
For Florida readers, the announcement is mainly a brand and media move rather than an operational change. No financial terms were disclosed, and the length of the sponsorship was not specified.
Still, the partnership shows Hard Rock Bet continuing to invest in sports-adjacent media tied to recognizable Florida hockey figures. Matthew Tkachuk called Hard Rock “such a big part of South Florida” and said the sponsorship feels like a natural fit for the show. Brady Tkachuk added that Hard Rock Bet understands the sports culture in the region.
What to watch next: the source announcement did not give a launch date for the podcast’s new studio setup in Fort Lauderdale, so that is one of the next concrete details still to be clarified.
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Source: As reported by yogonet.com.
