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The Miami Marlins and Hard Rock Bet have announced a multi-year partnership that names Hard Rock Bet the club’s official sportsbook.
According to the announcement, the deal will bring Hard Rock Bet branding and activations to loanDepot park, along with integrations across Marlins digital channels and Marlins.TV broadcasts. The companies said the partnership will include exclusive promotions, premium experiences, original content, social media campaigns, hospitality offerings, and special access opportunities.
For fans, the most concrete item disclosed so far is a new in-ballpark promotion set to begin in August. Eligible fans ages 21 and older attending Marlins home games can receive a Bonus Bet in the Hard Rock Sportsbook app when the Marlins hit a grand slam.
The agreement also includes digital outfield signage at loanDepot park and content on the MarlinsVision videoboard. During Marlins.TV telecasts, Hard Rock Bet is set to present live odds and promotional offers as part of the broadcast package.
Miami Marlins Vice President of Partnership Development & Marketing Robert Gelman said the team views Hard Rock Bet as a significant addition to its partner roster, adding that the arrangement is designed to create new rewards, experiences, and team-related content for fans.
Lauren Varnas, vice president of brand marketing at Hard Rock Digital, described the partnership as a natural fit rooted in South Florida, saying it will center on exclusive experiences, in-game features, and digital content tied to the team.
The financial terms of the agreement were not disclosed, and the announcement did not specify the exact length of the multi-year deal.
For Florida sports bettors, the partnership is notable because the announcement describes Hard Rock Bet as the only place to legally bet on sports in the state. Readers should watch for more detail in the coming weeks on which home games will feature activations and how the August grand slam promotion will work in practice. As always, any sportsbook-related offer is limited to adults 21 and older.
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Source: As reported by communitynewspapers.com.
