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Seminole Hard Rock Hotel & Casino Tampa has launched its 2026 Hispanic Heritage Month campaign with a $100,000 donation split among 10 organizations serving Central Florida’s Hispanic community.
The property said its “My Rhythm. My Flavor. ¡Mi Gente!” program runs from Sept. 15 through Oct. 15 and combines community giving with food, entertainment and cultural programming across the resort. Each of the 10 nonprofit recipients received $10,000.
Lourdes M. Mola, vice president of Latin business development for Seminole Gaming and Seminole Hard Rock, said the celebration recognizes “the people, traditions, and cultural influences that make our communities stronger.”
Ten organizations receive $10,000 each
The 2026 recipients are Boricuas de Corazón, Chi Chi Rodriguez Youth Foundation, Escuela de Bomba y Plena, HAPBWA Women’s Association, Hispanic Chamber of Metro Orlando, Hispanic Federation, Iroko Dance Academy Foundation, MiGente MiPueblo, Inc., Miss Latina Tampa and Wattaka.
According to the source, the initiative has now supported 30 organizations to date, with 10 new nonprofit recipients selected each year.
Travis Lunn, president of Seminole Hard Rock Hotel & Casino Tampa, said the property’s commitment is “about more than celebrating Hispanic Heritage Month” and includes creating experiences where guests and the community feel welcomed and connected.
Food, music and dance events run through Oct. 15
On the guest side, the property is offering a limited-time “Sabores” lineup of Latin-inspired menu items at select restaurants. Dishes listed by the source include picanha grilled skirt steak, seafood paella, zarzuela fish stew, mojo pork tacos combo, carne guisada braised beef, El Callao ceviche, churro cheesecake and the Regreso de Viracocha fried chicken sandwich.
The entertainment schedule also includes Noche Latina, Latin Nights, salsa lessons and an En Vivo performance featuring Adolescentes Orquesta at Hard Rock Cafe on Thursday, Sept. 24, at 9 p.m. Tickets for that show start at $10 through hardrock.com and Ticketmaster.
The campaign also features a memorabilia exhibit with items tied to Latin music artists including Shakira, Christina Aguilera, Jessi Uribe, Maluma, Maria Zardoya, Rosalía, Sergio Vallin and Tito Puente.
For Florida casino visitors, this is primarily a property-level cultural programming update rather than a gambling or regulatory change, with the monthlong promotion set to continue through Oct. 15.
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Source: As reported by fb101.com.
