Hotel and casino brand Hard Rock International recently became a founding partner of the Formula 1 Crypto.com Miami Grand Prix.
The F1 race slated for May 8 will feature a Hard Rock-branded beach club at turns 11, 12, and 13.
“The Hard Rock Beach Club will be a unique experience on the MIA campus, featuring international musical artists and a high-energy Miami vibe with beach cabanas and resort-style pools,” said Hard Rock Stadium Senior Vice President Jeremy Walls.
“Hard Rock is proud to partner with the Formula 1 Crypto.com Miami Grand Prix on this international event,” added Jim Allen, Hard Rock International Chairman. “With venues in 70 countries around the world, we welcome the spotlight right here in South Florida where our flagship Guitar Hotel is located.”
The race will take place at the Miami International Autodrome. The 5.41 km temporary circuit winds around the Hard Rock Stadium in the Miami suburb of Miami Gardens.
To celebrate, a custom-made Formula 1 Crypto.com Miami Grand Prix light show already made its debut on the guitar hotel’s façade.
Hard Rock creates a beach club for Formula 1 in Miami
The Hard Rock Beach Club is nestled between a trio of turns on the track’s backside.
Early renderings of the club reveal a resort-style layout, including:
- A 24,000-square-foot beach
- Two types of luxury cabanas
- A pair of resort-style pools
- Entertainment areas for special musical performances
Hard Rock has not released information about entry fees for the area. However, those who get into the beach club will have excellent views of Turn 11. Formula 1’s website notes Turn 11 is one of the track’s three best passing spots, putting you “in the thick of the action.”
Hard Rock hosts additional activities for Formula 1 weekend
While the beach club will be a Hard Rock highlight, the brand will be instrumental in other events during race weekend.
Seminole Hard Rock Hotel & Casino Hollywood will host the race’s kick-off party on May 5. It will also be the site of multiple official after parties. Hard Rock noted that the parties will include “superstar acts,” but the brand has yet to release an entertainment schedule.
Miami Grand Prix is the second American race on the F1 circuit
Miami is now the second U.S. city on the Formula 1 circuit, joining Austin, and the 11th American city to host an F1 race. It’s also the second Florida city to play host to the iconic international racing circuit. The 1959 F1 season concluded with a race in Sebring. That race was won by New Zealand driver Bruce McClaren, founder of the legendary McClaren racing team.
Formula 1 characterizes the Miami track as a “street-track spectacular” with 19 corners and three straightaways. As a result, the track reportedly has the potential for cars to hit nearly 200 miles per hour.
“The track is the culmination of a development process that simulated no less than 36 different layouts before settling on a thrilling, 19-turn lap that provides a street circuit vibe, not dissimilar to Melbourne’s Albert Park,” Formula 1 notes.
Tickets to the race are sold out on the F1 website. However, they are available in the secondary market. Race-day passes start at $2,009 before taxes and fees on SeatGeek. Tickets for Friday’s practice two rounds of practice laps start at $491.