Monkey Knife Fight (MKF) is becoming a familiar name in Florida.
Earlier this month, the burgeoning daily fantasy sports (DFS) platform inked a partnership with the Miami Marlins just two weeks after a similar deal with the Miami Dolphins.
The MKF-Marlins agreement involves branding online, on the radio and TV and in Marlins Park. It also incorporates charitable donations.
In a statement from the company, MKF CEO Bill Asher expressed his excitement over the freshly minted deal but emphasized the altruistic side of the agreement.
“What’s most important though, is helping those in need. So many in South Florida have been hit hard by this virus. We will do our part by giving back to their foundation and supporting the neighboring community, which has been one of the hardest hit areas during the pandemic.”
MKF to donate at least $50,000 to Miami Marlins Foundation
Chief among the details of the deal is MKF’s participation in the Miami Marlins Foundation. The company is participating in two separate donation programs.
First, MKF pledged $50,000 to the Miami Marlins Foundation’s Home Plate Meals Relief Fund.
According to the program’s website, the fund helps to “support the growing food security needs in South Florida … including local children, seniors and impacted working families.”
The Marlins make occasional social media posts about their donation totals, the most recent of which indicates the program has provided more than 345,000 meals.
Along with the $50,000 donation, MKF promised to donate $10,000 to the Miami Marlins Foundation every time a Marlins player hits either of two MKF tarps covering seats in the right field. As of Aug. 21, the Marlins hit 17 home runs; however, there isn’t a running total of how many homers have hit the tarps.
“We appreciate the community-focused approach by MFK to engage with our fans and those in need in South Florida,” Marlins VP and Head of Partnership Strategy and Development David Oxfeld said in MKF’s statement.
Branding will include multiple media channels
MKF’s altruistic bent was evident in their deal with the Dolphins, too. However, their partnerships aren’t just about donations; they’re about DFS and branding.
Details about the Marlins branding were sparse in the company’s statement. The release did share that MKF “will be prominently displayed on the Marlins in-stadium branding, online assets, radio and television.”
Should the Marlins follow the lead of the Dolphins and Tampa Bay Buccaneers (also an MKF partner), fans are likely to see weekly online or radio segments sponsored by MKF and, possibly, DFS games tailored to Marlins fans. However, neither organization has provided clarity about the extent of the branding.
