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Polymarket said it has become the official prediction market provider of the ATP Tour through a deal with Tennis Data Innovations, the tour’s commercial arm for data and streaming. The arrangement is set to give Polymarket in-app streaming of ATP Tour events and access to integrity monitoring support from Sportradar, which the company says will help power in-game trading.
The partnership also gives Polymarket a presence at several major men’s tennis events, including the Cincinnati Open, Indian Wells, the Miami Open, and the Nitto ATP Finals.
What the ATP Tour agreement includes
According to the announcement, Polymarket users will be able to watch ATP Tour action through a new in-app feature while browsing related markets in real time. The deal runs through Tennis Data Innovations, with Sportradar involved as TDI’s distribution partner for integrity monitoring.
Polymarket President of Sports Business Development Ari Borod said tennis is well suited to prediction markets because momentum can change from point to point. He also said the company is aiming to combine live ATP streaming, official data, and prediction markets in one product while working with tennis governing bodies on integrity protections.
TDI CEO David Lampitt said the partnership reflects changing fan behavior and described Polymarket as a category leader. He said the ATP Tour wants to give fans another way to engage with the sport during the season.
Why this stands out for prediction markets
The deal points to a broader product push by prediction market operators beyond standalone event contracts. By pairing official sports content with live event trading, Polymarket is moving closer to the kind of in-app experience long associated with sportsbook platforms that offer streaming alongside betting markets.
The source article also notes that the agreement could open the door to more streaming-rights partnerships involving prediction exchanges.
What to watch next
The next high-profile ATP event mentioned in the announcement is the Cincinnati Open at the Lindner Family Tennis Center in Mason, Ohio. The Nitto ATP Finals are scheduled for November in Italy, while Indian Wells and the Miami Open are set for next March.
What remains unclear is when Polymarket’s new in-app streaming feature will be fully available to users and whether any market-specific restrictions will apply.
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Source: As reported by David Huber.
