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Flutter shares slide as prediction market growth raises pressure on FanDuel, DraftKings

Flutter Entertainment shares dropped as rising prediction market volumes added fresh pressure to the FanDuel parent and other traditional sportsbook operators.
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Flutter Entertainment shares fell nearly 4% and were headed for a fourth straight losing session as investors reacted to fast growth in prediction markets and the possibility that those platforms could take activity from traditional sportsbooks.

The move matters because Flutter owns FanDuel, one of the two companies that, along with DraftKings, controls about 78% of the U.S. online sports betting market. According to Bank of America, prediction market volume reached about $10 billion in June, while the share of DraftKings users who also use Kalshi rose to 9.5% from 4% in January.

Bank of America said prediction markets could pull meaningful volume away from regulated sportsbooks. The firm kept neutral ratings on both Flutter and DraftKings.

For FanDuel specifically, Bank of America estimated EBITDA at $634 million, well below Flutter’s guidance of roughly $970 million. That gap appears to be one reason investors are watching whether newer betting-style platforms change the competitive picture in U.S. gambling.

Flutter, however, has said cannibalization has been limited so far. The company also pointed to product changes aimed at supporting growth, including a new loyalty program and Bet Protect+, which lets customers insure bets for a small fee. Flutter said adoption of Bet Protect+ has been running at double its original expectations.

The company’s most recent operating figures in the source report showed Q1 U.S. revenue up 6% year over year, even as active monthly players slipped 1%.

For players, this is mainly a market-share and product story rather than an immediate change to how FanDuel or DraftKings operate. The bigger question is whether prediction markets keep growing at a pace that forces major sportsbooks to adjust pricing, features, or customer-retention strategies ahead of football season.

The next key date is Aug. 5, when Flutter is expected to report earnings. That update could give a clearer read on whether management still sees only limited overlap with prediction markets. If you bet on any platform, keep responsible gambling in mind and use available spending and time limits.

Source: As reported by Aditya Raghunath.

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Tyler contributes regularly to PlayFl.com, covering sports, sports law, and gambling for the Sunshine State. He has also covered similar topics for PlayTexas, PlayCA, PlayFlorida, PlayOhio, and PlayMA. Tyler’s current focus is Florida's pathway to sports betting legalization.

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